Photos: New range of Jaguar/Land Rover cars launched

 For a car brand that prides itself as being one of the best in the industry, getting to make a statement with its latest addition, is pretty much business as usual.

This week, at a gathering of media professionals selected from across its dealership markets in Africa – Jaguar launched its very latest – Jaguar XE.

A modern day monster of a sports sedan, the XE is what company officials say should chart a successful path towards a gradual takeover of the ecosystem it finds itself in.
Among other things, the XE is expected to sell far more than the F-TYPE and XF. The belief in its marketability is embedded in a general theme of a car that justifies its quality user after the other.
The XE “is the driver’s car in its class,” Jaguar says.

“The Jaguar XE has performance and handling that match its sporty, yet elegant, design,”
“Its emotional appeal is further enhanced through superb levels of luxury and use of state-of-the-art materials and technology.”

A must-have the company argues, the aluminium-intensive Jaguar XE, manufactured at its Solihull Plant in the United Kingdom, is the first model developed from Jaguar Land Rover’s new modular vehicle architecture. The long 2 835mm wheelbase and low seating position enable perfect proportions and a streamlined profile.

Laser projection technology enables the XE’s head-up display (HUD) to generate sharp, high-contrast colour graphics from a module smaller and almost a third lighter than existing systems, retaining clarity even in direct sunlight. The HUD can display important information to drivers at eye level, allowing them to keep their focus on the road.
A stereo camera is mounted behind the front windscreen to give the XE a 3D view of the road ahead: this highly accurate data is used for functions including the lane departure warning system.

The XE is the stiffest, most aerodynamic Jaguar sedan car ever built. It is also the first Jaguar to be equipped with electric power steering, tuned to provide exceptional responsiveness and feel but with lower energy consumption than hydraulic systems. The XE also boasts the lowest cost of ownership and most environmentally sustainable credentials of all Jaguar models.
The XE completes the Jaguar sedan range, sitting below the XF and XJ model lines.

Its lightweight construction, streamlined styling, luxurious interior and outstanding ride and handling are testament to company founder Sir William Lyons’ vision: ‘The car is the closest thing we will ever create to something that is alive’.

Land Rover and Jaguar is sold in Ghana by Alliance Motors.